Three Great Mission Statements

Three of my classmates Mission Statements that really stood out were Holly Burke’s, Elizabeth Manning’s and Chris McLaughlin’s. I believe that they stood out the most because they are trying to reach out to a new brand of customer. They follow the quote   “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it” (Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing) According to Holly Burke, the mission is to introduce Fabreeze to a new section of customers. This will take this trusted product to almost universal acceptance as THE must have household necessity. Fabreeze is on the cutting edge of innovation in its category. Men will impressed by the many benefits they find in our products. The new sales will propel our company into place prominence in the coming decade and our market share will increase 46% by the next financial year. Our brand is projected to acquire a new cache, and with it even better opportunities to reach out to other brands who want to partner with Proctor and Gamble. She is trying to connect this product to men so that they can expand sales and their customer base. According to, Elizabeth Manning and her mission statement for Burt’s Beeswax, Why does this company exist? Women say they want that man with those long lasting, kissable lips. Is there something that can give that to men, without them feeling like a girl, for going to buy the product? There is, it is Burt’s Beeswax. “The lips that will leave someone breathless.” This all-natural, soothing chap stick is not a normal product; it is meant to bring the real men up to the challenge. Have those lips that are soft and give that breathe a little extra goodness. Men have the crackled lips and can be embarrassed to kiss the girl with them, or maybe be denied of a kiss, because of those prickly lips. Well that is not an issue, the Burt’s are a chap stick men can take and wear with pride and not feel girly. She is also following the theory that the Burt’s Beeswax can be connected to men. According to Chris McLaughlin and the mission statement for his kitchen tools, the point of my Kitchen Tools product will be to get men into the kitchen to enjoy cooking with their tools. This will be done with utensils that they will have fun using. These will simulate real garage type tools but will be solely meant for kitchen use due to being actual utensils. Not only will men have fun using these products to cook with, but they will be impressing the ladies with the ability to handle the tools so well. This will be due to the fact that their already familiar with them from such places as the garage or construction work. We here at Kitchen Tools Inc. find it very important that men know how to cook well, and with the amount of research put into our product we have found one of the downfalls has been utensil design. We’re not guaranteeing you will cook better, because we can’t promise those sort of things, but if you buy our wonderful product you will learn proper technique and you will go on from there to learn how to cook impressively. His mission statement is trying to connect men with kitchen utensils by turning them into tools. Men will associate better to cooking if they are using utensil that is shaped as a manly tool that they are familiar with. All these statements allow men to connect with the brand and add value to the product.