SWOT Analysis

Our company will need to complete a SWOT analysis. A SWOT analysis analyzes a companies strengths, weaknesses, opportunities and threats. Strengths are internal capabilities that may help a company reach its objectives. Weaknesses are internal limitations that may interfere with a company's ability to achieve its objectives. Opportunities are external factors that the company may be able to exploit to its advantage. Threats are current and emerging external factors that may challenge the company's performance. Some of our companies strengths will be that everyone needs to wash there face. Some of our companies weaknesses will be the challenge of getting a man to purchase the product on their own as opposed to a woman purchasing it for them. Our opportunities are that by gearing the sale of this product towards men we will be increasing our consumers buying power. We will now be catering to more than one type of individual. One of our threats will be our competition but I think our biggest threat will be ourselves. We are going to have to plan correctly in order for us to sell our product effectively. I think that internally we will need to focus our goal of having excellent customer service. To obtain this goal we will need to build a great repoire between ownership, mangers an employees. I think we should follow a customer service model as the model followed by Lexus “treat each customer as we would a guest in our own home” and “go to any lengths to serve them better.” (Armstrong & Kotler (2011)Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, pg 218)  We should not only go to any lengths to serve our customers but our employees as well. I think we should follow a service plan like the one followed by HP. It promises “HP Total Care—expert help for every stage of your computer’s life. From choosing it, to configuring it, to protecting it, to tuning it up—all the way to recycling it.” (Armstrong & Kotler (2011)Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, pg 219) I think we should provide our client with a service that allows them to learn proper facial care techniques and also allows them to provide feedback for what they want from Clean and Clear facial wash.