Implementation Evaluation Control

The last thing we will have to focus on is implementation, evaluation and control.Through implementation we are going to put our marketing analysis into action. We are going to implement our plan by providing the best value to our customers while maintaining an excellent customer service policy. We are going to bring an excellent management team to focus on watching over and maintaining our objectives. To maintain control we will need to adapt to changes that are happening in the marketing world. Many managers think that "doing things right" (implementation) is as important as, or even more than, "doing the right thing" (strategy). (Armstrong and Kotler (2011) Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, pg 57) Implementing our plan will be the key to our success. We will have to keep close evaluations on our sales force. We will evaluate them on their ability to "plan their work and work their plan". (Armstrong & Kotler (2011) Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, pg 426) By implementing, evaluating and controlling our plan we will be successful in selling our face wash to a new type of buyer. In our case it will be men.