Develop Pitch

http://www.google.com/images?hl=en&biw=1680&bih=857&gbv=2&tbs=isch%3A1&sa=1&q=clena+nd+clear+facial+wash&aq=f&aqi=&aql=&oq=

The product I have chosen to develop and gear towards men is facial wash. This product is considered to be a very feminine product and is geared towards the sale of woman. Most manly men will just use a bar of soap to wash their face. They may also just use water if soap is not available. If the option for them was in the shower to use woman’s facial wash or nothing at all then they would choose nothing at all. What I intend to do is to market this product so men will want to go out and buy it for themselves. I think it is time for men to go out into the world with a cleaner face.  I think that their cleaner face will attract them more to woman. It will also eliminate the amount of pimples that men will get because they will be exfoliating their pores. The marketing of this product is going to revolutionize the way men buy facial wash. I feel that my ideas to market facial wash will increase sales largely to men. I’m going to create a commercial that will show men that the facial wash will attract them to woman. I’m going to use a dream sequence where a man is sleeping and he has something on his face but has no idea that he does.  The dream will be a nightmare. The man will be walking down the street or somewhere in public past multiple beautiful women. When he walks passed these woman they will point and chuckle and run away. In the dream he will look in a mirror and realize he has a lot of pimples on his face. He will suddenly wake up and run over to his sink to wash his face. He will do this in a hurry. The last scene will be him and a couple of beautiful woman by his side. He will have a huge smile and the woman will be caressing his face.

EOC WEEK 6: 9 APS

There are many different applications offered for smart phones. There are good applications, bad applications and some good applications that can be even greater. I think that three of the best applications for the smart phone are the weather application, the game applications and the voice command application. The weather application is fantastic. It gives me quick access to weather anywhere in the world. It is an excellent source for when I’m traveling. Game applications are fantastic. Having games at my finger tips allows me to expand my mind, pass time and have fun all in one sitting. The voice command applications are exciting. I can talk to my phone and it just does the work for me without me even having to press a button. Three of the worst smart phone applications are the application that allows you to pee on your phone to see if you have an STD, the noisemaker applications and it can be argued that any application is bad. The application that allows you to pee on your smart phone to check and see if you have an STD is ridiculous. Why the hell would I want my phone to smell like urine? The noisemaker applications are a waste. Do we really need our phones to make ridiculous noises for us? Can we not be creative and make our own noises. The last argument I have is that phone applications in general are bad because they are making Americans even lazier than they already are. They are also a great way for criminals to access or phones. Three smart applications that I would think are a good idea are a remote control application, an application that turns on your lights and an application that starts your car. Now I know I just said that applications make people lazier but wouldn’t it be cool to change the channels from your phone, start your car and use it to turn your lights on and off when you come into the house? Here are some interesting quotes I found from people regarding smart phone applications "People nowadays want everything to be at their fingertips, and if companies are not finding ways to provide these tools [they] will soon see drop-off from their customers," says Jennifer Shaheen, a small business technology consultant in White Plains, N.Y. (http://online.wsj.com/article/SB125071635069144197.html)" People dump all kinds of apps onto their smart phones". (http://www.smartmoney.com/spending/technology/10-things-app-developers-wont-tell-you/?page=2) “The FBI’s Cyber Division recently began working on a number of cases based on tips about malicious programs in app stores. The cases involve apps designed to compromise banking on cell phones, as well as mobile “malware” used for espionage by foreign nations. To protect its own operations, the FBI bars its employees from downloading apps on FBI-issued smart phones.” (http://www.techrepublic.com/blog/security/smartphone-apps-they-may-not-be-what-they-claim/4027) You can see from this blog that smart phone applications have advantages and disadvantages too.

WEEK 5 EOC: BEST AND WORST SUPERBOWL COMMERCIALS

What did you think of the Superbowl commercials this year? I frankly thought they were horrible. The Superbowl is the biggest stage for advertising but this year the advertising felt flat. In past years I typically would wait for the game to come back on before taking a bathroom break. This year though, I found myself taking a break during the actual commercials. I’m thinking the pressure of presenting the best commercial idea to a record number of viewers is really getting to the advertisers. The worst commercial I saw this year was the commercial for Doritos where the dog was running towards the Dorito. I’m not sure what Doritos were trying to accomplish here? The Doritos ad was part of the Doritos Crash the Superbowl contest. This contest picks the top commercial submissions from amateur filmmakers. As a filmmaker myself I was a little embarrassed it was picked. I see where they were coming from to be funny but it just didn’t make me laugh. They could have come up with a more original idea than the guy taunting the dog with a chip. How long could it have taken for this individual to come up with this concept? Maybe I’m just looking at it from a filmmaker’s perspective. I think I should partially be sensitive to the fact that it may have reached out to children, but then again do they want to buy the Doritos or the dog? The one commercial that did stand out was the Darth Vader Volkswagen commercial. This commercial was excellent. I felt they did a great job because the commercial was geared towards everyone. It reached out to kids and adults. They did a great job building up the suspense of what the advertisement was going to be. The idea of using the kid dressed up as Darth Vader failing at using the force and then having the child succeed really pulls on people’s heart strings. The effectiveness of pulling on the heart strings allows Volkswagen to build an emotional bond with their customers.

WEEK 4 EOC:B2B VS CONSUMER MARKETING

How does business to business marketing compare to consumer marketing? Buyer’s decisions are more complex then the decisions of consumers. It is much more complex for a business buyer to buy a large amount of jet engines then it is for a consumer to buy a refrigerator. A consumer spends much less time than a business buyer when it comes to purchasing things. When it comes to buying that engine there is a much longer process involved then just looking at ads and comparing prices. The same goes for GE when it sells its locomotives. Buyers look for more than just the price. They take into account factors such as cost, fuel efficiency and reliability. When it comes to business buying it goes even deeper than that. There are international economics and political factors that come in to play as well. “We love the challenge of a customer’s problem,” says the company on its GE Transportation Web site. “Why? It’s an opportunity for a true collaborative partnership. We enjoy the exchange of ideas, whether we’re developing a brand new technology or applying existing technologies in innovative new ways. [We] go to great lengths to help our customers succeed.” (Marketing: An Introduction for Education Management Corporation, 10th Edition) GE does anything it can to help its partners succeed. The evidence here proves that there is a lot more that goes into business buying. Think now about a consumer purchase. Do we wonder about politics or the international economics involved? Of course not! I can’t remember the last time I was looking to buy something and I said hmmm, I wonder the politics that were involved with the production of this product. In this argument business definitely has the edge when it comes to making a mor complex decision in buying a product.

WEEK 3 EOC:MAKING MONEY FOR GOOD

There are some companies in the world that are just not in the market to make money for themselves. Some companies put efforts in selling product to make good for others. One of these companies is Yoplait. Yoplait runs a campaign called Save Lids to Save Lives. Save Lids to Save Lives is a donation drive for breast cancer. How it works is that during a certain time of year they place special pink lids on the tops of their yogurt. Pink symbolizes breast cancer awareness. Yoplait donates 10 cents for every lid sent back to them toward The Susan G. Komen for the cure cancer organization. Through these efforts Yoplait has already contributed 25 million dollars towards cancer research over the last 12 years. The money goes to research and community outreach across the country. For more information on how you can help go to www.yoplait.com. Another company that uses their product for good is the NFL. The way they do it is through the NFL Play 60. Their mission is to make the next generation of youth the most active and healthy. NFL Play 60 is a campaign started in 2007 that focuses on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. It really focuses on the problem of childhood obesity. The NFL has dedicated over 200 million dollars to youth health and wellness. The NFL uses many different events to promote the movement. It is especially apparent during the Super bowl, Pro bowl, draft, kickoff and Thanksgiving. One of the many events the NFL has to promote this, is take and NFL player to school day. This year some lucky kids got to take and NFL player to school during week 10 of the football season. "We are taking a leadership role in the movement to get youngsters fit. Our players know the importance of staying healthy and it's important that young fans also understand the value of exercise," said COMMISSIONER ROGER GOODELL. "Play 60 is an important tool in ensuring children get their necessary daily physical activity as recommended by health and fitness experts." http://www.nfl.com/news/story?id=09000d5d80316e42&template=with-video&confirm=true. For more information about the NFL Play 60 go to http://www.nfl.com/.

I feel that the efforts made by Yoplait and the NFL are extraordinary. I believe all companies should contribute some of there money towards a good cause.
www.yoplait.com

www.nfl.com/play60

WEEK 3 EOC:MY DEMOGRAPHICS

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. A change in demographics means a change in markets. My demographic is the Generation X demographic. We are considered to be a generation born between 1965 and 1976. The characteristics of the Generation X population are they are less materialistic, they prize experience not acquisition, they tend to research a product before they buy it, they prefer quality over quantity and they tend to be less receptive to marketing pitches. Generation Xers are the most educated to date and possess hefty annual purchase power. Most are behind in saving for retirement and they worry about it.

I myself fit perfectly into this demographic. I’m definitely not materialistic. I don’t judge a person just because of the car they drive or the type of clothes they wear. I do however like to possess the latest technology but only because it will help me in my future with film. I really love to gain as much experience as possible in the field that I’m working in at the time. I’m always researching before I buy. I’m constantly looking on the internet and at the Sunday ads for the best deals for what I’m looking for. I want to have a quality product that will last a long time rather than having to buy multiple of the same item. I’m definitely less receptive to marketing pitches and I do not like to hear a salesman yapping in my ear when I’m trying to buy a product. I feel I’m well educated and I’m really stressed about having enough money for retirement. I actually always feel like I didn’t start saving for retirement soon enough. I think that the description of the demographic of Generation X fits me perfectly.  The quote below explains Generation Xers:
"Century 21 found that Realtors were answering e-mail inquiries about homes within an average of 24 hours. Buyers from Generation X won't wait that long. They want immediate replies."

~ Kay Schlosser http://www.quotesea.com/quotes/with/generation-x

WEEK 2 EOC:BOSTON CONSULTING GROUP-VIDEO GAMES

What is a Boston Consulting Group analysis? A BCG analysis is a chart that was created by Bruce Henderson for the Boston Consulting Group to help organizations with analyzing their business and product lines. This helps companies allocate resources. In a 2009 article in the Wall Street Journal titled Video Game Makers Can't Dodge the Recession the video game industry has fallen victim to the recession. How does this affect their BCG? Video games which were once considered to be stars in the industry are now turning into cash cows. The biggest video game markets for Christmas 2010 were Microsoft's Xbox Kinect and Playstation Move. Were the two industry leading giants able to break free from having the cash cow tag removed and were they able to move back to the star level on the BCG scale? It appears that they may have done so. Kinect sold 2.5 million sensors within the first month of release. According to the President of Microsoft Don Mattick " We are thrilled about the consumer response to Kinect and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible and to keep up with demand" (http://www.investorguide.com/article/7377/microsoft-msft-connects-to-consumers-with-kinect-but-can-it-connect-to-shareholders/) According to gameculture.com "November sales represent the best November on record in terms of new physical retail sales,"says NPD video game analyst Anita Frazier. "It bests November 2008 by roughly $30 million, and that time frame was at the height of the music-dance genre sales." (http://www.gameculture.com/2010/12/20/holidays-should-boost-game-sales) From another quote from itworld.com "We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with the demand." (itworld.com) It appears that the industry has made a come back. I guess now the question is can the video game industry continue increased sales after the holiday season. In my opinion if the consoles sold at a rapid pace then there will be a large demand for the games that are played on these consoles. In spite of the Internet and free downloads of video games I think the industry may be back. At least for now!