WEEK 3 EOC:MAKING MONEY FOR GOOD

There are some companies in the world that are just not in the market to make money for themselves. Some companies put efforts in selling product to make good for others. One of these companies is Yoplait. Yoplait runs a campaign called Save Lids to Save Lives. Save Lids to Save Lives is a donation drive for breast cancer. How it works is that during a certain time of year they place special pink lids on the tops of their yogurt. Pink symbolizes breast cancer awareness. Yoplait donates 10 cents for every lid sent back to them toward The Susan G. Komen for the cure cancer organization. Through these efforts Yoplait has already contributed 25 million dollars towards cancer research over the last 12 years. The money goes to research and community outreach across the country. For more information on how you can help go to www.yoplait.com. Another company that uses their product for good is the NFL. The way they do it is through the NFL Play 60. Their mission is to make the next generation of youth the most active and healthy. NFL Play 60 is a campaign started in 2007 that focuses on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. It really focuses on the problem of childhood obesity. The NFL has dedicated over 200 million dollars to youth health and wellness. The NFL uses many different events to promote the movement. It is especially apparent during the Super bowl, Pro bowl, draft, kickoff and Thanksgiving. One of the many events the NFL has to promote this, is take and NFL player to school day. This year some lucky kids got to take and NFL player to school during week 10 of the football season. "We are taking a leadership role in the movement to get youngsters fit. Our players know the importance of staying healthy and it's important that young fans also understand the value of exercise," said COMMISSIONER ROGER GOODELL. "Play 60 is an important tool in ensuring children get their necessary daily physical activity as recommended by health and fitness experts." http://www.nfl.com/news/story?id=09000d5d80316e42&template=with-video&confirm=true. For more information about the NFL Play 60 go to http://www.nfl.com/.

I feel that the efforts made by Yoplait and the NFL are extraordinary. I believe all companies should contribute some of there money towards a good cause.
www.yoplait.com

www.nfl.com/play60

WEEK 3 EOC:MY DEMOGRAPHICS

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. A change in demographics means a change in markets. My demographic is the Generation X demographic. We are considered to be a generation born between 1965 and 1976. The characteristics of the Generation X population are they are less materialistic, they prize experience not acquisition, they tend to research a product before they buy it, they prefer quality over quantity and they tend to be less receptive to marketing pitches. Generation Xers are the most educated to date and possess hefty annual purchase power. Most are behind in saving for retirement and they worry about it.

I myself fit perfectly into this demographic. I’m definitely not materialistic. I don’t judge a person just because of the car they drive or the type of clothes they wear. I do however like to possess the latest technology but only because it will help me in my future with film. I really love to gain as much experience as possible in the field that I’m working in at the time. I’m always researching before I buy. I’m constantly looking on the internet and at the Sunday ads for the best deals for what I’m looking for. I want to have a quality product that will last a long time rather than having to buy multiple of the same item. I’m definitely less receptive to marketing pitches and I do not like to hear a salesman yapping in my ear when I’m trying to buy a product. I feel I’m well educated and I’m really stressed about having enough money for retirement. I actually always feel like I didn’t start saving for retirement soon enough. I think that the description of the demographic of Generation X fits me perfectly.  The quote below explains Generation Xers:
"Century 21 found that Realtors were answering e-mail inquiries about homes within an average of 24 hours. Buyers from Generation X won't wait that long. They want immediate replies."

~ Kay Schlosser http://www.quotesea.com/quotes/with/generation-x