Business Mission Statement

The mission for our product facial wash is to sell to men between the ages of 18-45.  We want to be able to sell our product to men. We want men to be able to go to the store and want to buy this product for themselves without being embarrassed. They will no longer need their woman to buy it for them. The market for facial wash right now is just geared towards woman. In fact woman are the individuals that most products are geared too because they are the individuals that shop the most. “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it.”  (Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing pg,118) We are going to try and connect with men the best we can to prove that facial wash is not just a woman’s product. We are going to use the power that woman have over men to show them that by washing their face woman will attract to them more than a man with a dirty face. We will take a similar path that Nike took. There goal was to "to bring inspiration and innovation to every athlete* in the world." (Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing pg, 43) Our goal will be to bring a clean face to every person in the world. A dirty face will become a thing of the past for men. Women will be a lot happier that they can share their facial wash with their man.  “Successfully managing the customer experience is the ultimate goal,” (Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing pg,47). Our statement will be "Because She Won't Kiss Anything that is not Clean and Clear." I think in the end our ultimate goal is the same as Cold Stone Creamery “to make people happy around the world by selling the highest quality, most creative experience with passion, excellence, and innovation.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing pg,47). After all isn't this what it is really about? To make the customer happy by providing them with high quality and offering the most creative buying experience with passion, excellence and innovation.