Develop Pitch

http://www.google.com/images?hl=en&biw=1680&bih=857&gbv=2&tbs=isch%3A1&sa=1&q=clena+nd+clear+facial+wash&aq=f&aqi=&aql=&oq=

The product I have chosen to develop and gear towards men is facial wash. This product is considered to be a very feminine product and is geared towards the sale of woman. Most manly men will just use a bar of soap to wash their face. They may also just use water if soap is not available. If the option for them was in the shower to use woman’s facial wash or nothing at all then they would choose nothing at all. What I intend to do is to market this product so men will want to go out and buy it for themselves. I think it is time for men to go out into the world with a cleaner face.  I think that their cleaner face will attract them more to woman. It will also eliminate the amount of pimples that men will get because they will be exfoliating their pores. The marketing of this product is going to revolutionize the way men buy facial wash. I feel that my ideas to market facial wash will increase sales largely to men. I’m going to create a commercial that will show men that the facial wash will attract them to woman. I’m going to use a dream sequence where a man is sleeping and he has something on his face but has no idea that he does.  The dream will be a nightmare. The man will be walking down the street or somewhere in public past multiple beautiful women. When he walks passed these woman they will point and chuckle and run away. In the dream he will look in a mirror and realize he has a lot of pimples on his face. He will suddenly wake up and run over to his sink to wash his face. He will do this in a hurry. The last scene will be him and a couple of beautiful woman by his side. He will have a huge smile and the woman will be caressing his face.

EOC WEEK 6: 9 APS

There are many different applications offered for smart phones. There are good applications, bad applications and some good applications that can be even greater. I think that three of the best applications for the smart phone are the weather application, the game applications and the voice command application. The weather application is fantastic. It gives me quick access to weather anywhere in the world. It is an excellent source for when I’m traveling. Game applications are fantastic. Having games at my finger tips allows me to expand my mind, pass time and have fun all in one sitting. The voice command applications are exciting. I can talk to my phone and it just does the work for me without me even having to press a button. Three of the worst smart phone applications are the application that allows you to pee on your phone to see if you have an STD, the noisemaker applications and it can be argued that any application is bad. The application that allows you to pee on your smart phone to check and see if you have an STD is ridiculous. Why the hell would I want my phone to smell like urine? The noisemaker applications are a waste. Do we really need our phones to make ridiculous noises for us? Can we not be creative and make our own noises. The last argument I have is that phone applications in general are bad because they are making Americans even lazier than they already are. They are also a great way for criminals to access or phones. Three smart applications that I would think are a good idea are a remote control application, an application that turns on your lights and an application that starts your car. Now I know I just said that applications make people lazier but wouldn’t it be cool to change the channels from your phone, start your car and use it to turn your lights on and off when you come into the house? Here are some interesting quotes I found from people regarding smart phone applications "People nowadays want everything to be at their fingertips, and if companies are not finding ways to provide these tools [they] will soon see drop-off from their customers," says Jennifer Shaheen, a small business technology consultant in White Plains, N.Y. (http://online.wsj.com/article/SB125071635069144197.html)" People dump all kinds of apps onto their smart phones". (http://www.smartmoney.com/spending/technology/10-things-app-developers-wont-tell-you/?page=2) “The FBI’s Cyber Division recently began working on a number of cases based on tips about malicious programs in app stores. The cases involve apps designed to compromise banking on cell phones, as well as mobile “malware” used for espionage by foreign nations. To protect its own operations, the FBI bars its employees from downloading apps on FBI-issued smart phones.” (http://www.techrepublic.com/blog/security/smartphone-apps-they-may-not-be-what-they-claim/4027) You can see from this blog that smart phone applications have advantages and disadvantages too.

WEEK 5 EOC: BEST AND WORST SUPERBOWL COMMERCIALS

What did you think of the Superbowl commercials this year? I frankly thought they were horrible. The Superbowl is the biggest stage for advertising but this year the advertising felt flat. In past years I typically would wait for the game to come back on before taking a bathroom break. This year though, I found myself taking a break during the actual commercials. I’m thinking the pressure of presenting the best commercial idea to a record number of viewers is really getting to the advertisers. The worst commercial I saw this year was the commercial for Doritos where the dog was running towards the Dorito. I’m not sure what Doritos were trying to accomplish here? The Doritos ad was part of the Doritos Crash the Superbowl contest. This contest picks the top commercial submissions from amateur filmmakers. As a filmmaker myself I was a little embarrassed it was picked. I see where they were coming from to be funny but it just didn’t make me laugh. They could have come up with a more original idea than the guy taunting the dog with a chip. How long could it have taken for this individual to come up with this concept? Maybe I’m just looking at it from a filmmaker’s perspective. I think I should partially be sensitive to the fact that it may have reached out to children, but then again do they want to buy the Doritos or the dog? The one commercial that did stand out was the Darth Vader Volkswagen commercial. This commercial was excellent. I felt they did a great job because the commercial was geared towards everyone. It reached out to kids and adults. They did a great job building up the suspense of what the advertisement was going to be. The idea of using the kid dressed up as Darth Vader failing at using the force and then having the child succeed really pulls on people’s heart strings. The effectiveness of pulling on the heart strings allows Volkswagen to build an emotional bond with their customers.

WEEK 4 EOC:B2B VS CONSUMER MARKETING

How does business to business marketing compare to consumer marketing? Buyer’s decisions are more complex then the decisions of consumers. It is much more complex for a business buyer to buy a large amount of jet engines then it is for a consumer to buy a refrigerator. A consumer spends much less time than a business buyer when it comes to purchasing things. When it comes to buying that engine there is a much longer process involved then just looking at ads and comparing prices. The same goes for GE when it sells its locomotives. Buyers look for more than just the price. They take into account factors such as cost, fuel efficiency and reliability. When it comes to business buying it goes even deeper than that. There are international economics and political factors that come in to play as well. “We love the challenge of a customer’s problem,” says the company on its GE Transportation Web site. “Why? It’s an opportunity for a true collaborative partnership. We enjoy the exchange of ideas, whether we’re developing a brand new technology or applying existing technologies in innovative new ways. [We] go to great lengths to help our customers succeed.” (Marketing: An Introduction for Education Management Corporation, 10th Edition) GE does anything it can to help its partners succeed. The evidence here proves that there is a lot more that goes into business buying. Think now about a consumer purchase. Do we wonder about politics or the international economics involved? Of course not! I can’t remember the last time I was looking to buy something and I said hmmm, I wonder the politics that were involved with the production of this product. In this argument business definitely has the edge when it comes to making a mor complex decision in buying a product.